How Shoreline leveraged Senttr to streamline their data chaos

The Company

Shoreline is a bespoke vehicle design company based in Miami that specialises in crafting highly customised luxury vehicles. Their project lifecycles are notably long due to the intricate and precise nature of the work – often averaging 6 to 12 months. Given the complexity of vehicle development, each project involves the management of substantial volumes of technical data, pricing options, contracts, specifications, and performance metrics.

The Challenge

With a lean team of just seven people, the company doesn’t have the operational scale to justify investing in a full-scale ERP system. As a result, their documents are scattered across various formats and locations—including spreadsheets, PDFs, and email. This presents 3 key challenges:

1. Finding specific information across various project stages is extremely difficult.

2. As the customer facing team primarily focuses on design, this setup introduces a secondary layer of data between design and manufacturing teams, as manufacturing is not communicating with the customer directly, particularly around invoicing and order fulfilment.

3. Despite the complexity, the business remained largely manual in its data storage and had yet to significantly leverage digital systems to streamline knowledge sharing and retrieval.

The Solution

Step 1: Shoreline already hosts its data in Google Drive, ensuring that everything was in one place. 

Step 2: Within minutes, we were able to integrate our platform with their Google Drive.

The team were immediately able to instantly locate critical information simply by chatting with the platform. It responds in natural, conversational language, allowing them to get the answers they needed without spending hours searching through folders or files.

The Results

Shoreline gained its first-ever digital system of record by integrating with our platform.

Over the past five months, the team has used it extensively, particularly within Quality Control, Billing, and Sales—saving significant time previously spent searching for information. By interacting with the platform in natural language, they’ve been able to retrieve critical data instantly, effectively using senttr as their de facto system of record.

What’s Next?

Shoreline is now looking to deploy senttr on their website to capture new sales leads by integrating with their CRM (Hubspot). They are also looking at integrating the senttr Assistant into Slack, which will allow the entire team to collaborate on a single platform.

"senttr pulled our invoices and vehicle build specs out of scattered spreadsheets and email chains and put everything in one searchable place. Anyone on the team can pull up a Defender or Porsche history in seconds instead of digging through folders. It feels like having a company-wide virtual assistant: upload the files and start searching minutes later. The time we save and the clarity we gain make it an easy recommendation for any business that needs better record-keeping."

— Yelany de Varona, Co-Founder